01
1 Positioning & ICP
Who are you
and who do you serve?
and who do you serve?
Before anything else. Your positioning and ideal customer. This is the foundation everything else is built on.
Katalyst Architect
Complete this: "I help [who] to [do what] so they can [outcome]."
✦ Ask AI for an example
Your Ideal Customer
The thing keeping them up at night. Be specific.
✦ Ask AI to help me think deeper
If your product works perfectly, what does their life or business look like?
Your experience, your story, your unique perspective. This is your right to win.
02
2 Offer Architecture
What do you
sell and how?
sell and how?
A clear offer is the difference between interest and revenue. Let us build yours properly.
Katalyst Architect
The specific deliverable. Not the feeling. The thing they receive.
Before and after. Where are they when they start, and where are they when you are done?
✦ Ask AI to sharpen my transformation
Clarity on scope protects you and sets the right expectations.
Revenue Model
One-time payment? Retainer? Monthly subscription? Course? Be specific.
Honest and achievable. What would winning look like in 90 days?
03
3 90 Day Plan
What are you
building next?
building next?
Vision without a timeline is just a wish. Lock your next 90 days with intention and specificity.
Katalyst Architect
What must be built, launched, or validated in the first 30 days?
✦ Ask AI to build my Month 1 priorities
You have proven the concept. Now what? How do you build traction?
Optimise what is working. Remove what is not. What does success look like at Day 90?
Honest answer. What is the one thing most likely to slow you down?
The single most important action you can take in the next 7 days. Specific and committed.
✦ Ask AI what my highest leverage move is
04
4 Founder OS
How does your
business run?
business run?
A business without an operating system is just a job. These are the principles and rhythms that keep you moving with clarity.
Katalyst Architect
Why does this business exist beyond making money? One to two sentences.
✦ Ask AI to draft my mission
Not aspirational words. The values that drive real decisions in your business.
What does a productive week look like? Revenue-generating activities, content, admin, client work.
The 3 numbers you track every week that tell you whether the business is healthy.
The 3 principles that do not bend regardless of pressure, clients, or revenue.